The web design trends we love right now

Posted by: Jennifer Rutherford on 24/08/2017

Fidget spinner

Flat design 

Sometimes it’s the simplest icons that work the best. Flat design moves away from the all singing all dancing approach that web designers use to show off. It’s a move away from flashy animations and illustrations and textures and drop shadows. Our minimalistic approach to design really suits flat design. We love the bright sharp colours that make websites more functional than flashy. If we strip the design right back you will get great results with this more user centric approach. 

Colour palettes 

As we said simplicity is key to our design ethos. We spend a lot of time thinking about colour and contrast. We make calls-to-action pop and make text easy to read simply by choosing good colours. Going hand in hand with our fresh and vibrant colour palettes is lots of white space. It’s not boring to...

4 Things Your Website is Missing

Posted by: Jennifer Rutherford on 14/08/2017

404 made out of Duplo

We know what a website needs to work but then we’re dealing with them all the time. If you created your website a few years ago it might be time to check in with it and work out whether it’s really working for you. Hopefully you’ve got some analytics set up so you can check in to see some statistics about it. Are people visiting? Are they clicking? Or are they just moving on to somewhere else? Here’s a few things that we think are very important to your website now.

1. Responsive design 

Does your website look good on all screen sizes? If not then it isn’t a responsive website. This is essential now that so many people are viewing websites on phones and tablets. When we design + develop a website from scratch we check that...

5 Things We Need To Know Before Designing Your Website

Posted by: Jennifer Rutherford on 02/08/2017

Glyph Kreativ design process illustration

Are you thinking that you need a new website? Creating a website for your business is a process. It takes time and effort. We do it all the time so there are certain things that we can help you get together before we even start work on your site. Here's 5 things that you need to make a start. 

1. Domain name 

Do you own your domain name? If you’re starting a new business the first step is deciding on the name. While you’re deciding it’s important to remember that you’ll need to buy the appropriate domain name. So make sure you check it’s available. You can find out more from our blog post dedicated to domain names.

It’s not something we do for clients because we like them to maintain control. Providers like GoDaddy allow us third...

Which Colours Should I Use for My Website?

Posted by: Johanna Welander on 31/07/2017

blog/ChoosingColours.jpg

I love colour! The next time I design a website with a different colour for each section I may well be in trouble with Johanna (see ASUME Volunteering in Dementia and MFY Solicitors to see the reason why). But there are so many colours to choose from and so many great combinations. I’ve got many a board dedicated to this on Pinterest and I’m always pinning new ideas.

Here’s my top 3 tips for choosing colour for your website

 

      1. There may be an obvious choice for your business. For example green for a gardening business. Even at first glance people will know what you’re about. You’ll find loads of information about the connotations/mood/ feelings associated with colours in a quick google search. Don’t sweat it though it’s just something to think about...

        What is Responsive Design and Why Does My Site Need it?

        Posted by: Jennifer Rutherford on 25/07/2017

        asume/ASUMETrio.jpg

        If your website isn’t responsive then you’re missing a trick. With an increase in mobile and tablet use that’s how most people are viewing websites. How does your website look on a tiny mobile screen? What about on my giant design spec iMac screen?

        Responsive design makes sure that websites look good and function well on a range of screen sizes. There’s nothing worse than trying to click on something on a mobile screen where the site isn’t responsive because it’s so teeny tiny.

        All our websites are designed with large desktops, tablets and mobiles in mind. If something isn’t going to work on the smaller screen we do it differently. For...

        Does my small business need a Web Designer?

        Posted by: Jennifer Rutherford on 21/07/2017

        Stressed out business person wondering if he should hire a web designer

        Have you made the decision to create the website for your small business? It seemed simple when you started out. It doesn’t cost very much if you do it yourself and you can control it. But now you’re several hours in and it’s still not looking how you want it to look or doing what you want it to do. You didn’t think about that crucial bit of information - how it’s going to fit in! These colours just aren’t working together! But I want it to do X not Y!!

        Ok take a step back, is it worth it? Are there other things you’d rather be doing? Do you really need to learn design and development skills? What’s the actual cost of your time?I’m pretty sure you’d much rather be concentrating on...

        Why Isn’t Anyone Coming to My Website?

        Posted by: Jennifer Rutherford on 04/07/2017

        Website analytics on screen

        It’s the summer holidays and we’ve had a super busy year so far. We’ve worked with some great clients over the past few months and are very proud of the work we’ve done for them.

        While we’ve been busy working for our clients we need our website to be bringing new potential clients to us so that we can continue to do great work.

        People won’t visit our website if they don’t know that it exists. So how do we make sure people know about our website. Here’s our three top ways of getting it out there.

        SEO
        Constant adjustments to our website makes sure that our website ranks highly in the google search engines. With our expertise in websites and search engine optimisation we know what we have to do, we just need to remember to make the...

        Top photography tips for your e-commerce website

        Posted by: Jennifer Rutherford on 11/02/2017

        Playmobil character taking photographs

        If you're trying to sell products on your website it's important that they look great. Ideally you would want a professional to photograph your products. We know that there's not always the budget. Also we're not professional photographers but in the past we've done a fair amount of photography - mostly of cakes for blogs! Here's our top tips for taking your own product shots.

        1. Think about where you are taking the photo. What’s in the background, do you want the product against a plain white background or do you want any props? Use sheets, tiles, white & black boards whatever you can get your hands on to get a plain background. Are you photographing it in situ i.e a wedding cake in the reception venue. Frame the product well making sure you get the whole cake in as you can always crop...

        Gecko Travel Clinic

        Posted by: Jennifer Rutherford on 10/02/2017

        graphic design, branding and web design for Gecko

        It's great to get a project you can really get your teeth into and Gecko Travel Clinic was just that. The Gecko team came to us looking for the full works, beautiful website and printed materials to show it off. 

        It was easy to work with their existing brand especially since it involved such a cute little green gecko who had already proved popular with their customers. We kept it really simple to show him off and ended up having a lot of fun dotting him (and his family) around the website. The site really came together with the photographs from the team's travels and the lovely comments from their customers.

        We'll be watching their blog carefully to find out where they've been travelling to now and also keep an eye out around town...

        Responsive websites

        Posted by: Jennifer Rutherford on 10/02/2017

         

        ultrasound/UltrasoundTrio.jpg

        Why is it important that our websites are responsive? When we design a website we want to make sure users are looking at the best version of it. Nobody wants to be looking at a tiny website in the middle of their giant desktop screen but then someone on a mobile doesn’t need all the extras.

        When we create a website for a client we’ve spent time creating a great looking brand. So, it makes sense that we spend time making sure it looks good on a mobile, on a tablet and on different sized screens. 

        Our development skills mean that it changes seamlessly depending on the size it’s being viewed at. The menu changes to one that’s easy to use if you’re on a mobile and images disappear if they’re not needed. We want your...

        Why should I maintain the blog on my website?

        Posted by: Jennifer Rutherford on 10/02/2017

        Diary for planning your blog posts 

        A blog provides a space where you can give a less formal and more personal impression of your business. It allows you to become a professional expert in your field while also being a resource for returning users to your site. This in turn helps improve your SEO (Search Engine Opimisation).

        There are no written rules about blogging but there is a general etiquette that the blogging community follows. For example, if you quote from another person’s blog you should always link back to their site. This increases traffic to their site and creates movement between sites improving everyone’s SEO. Without SEO your website isn't going to reach the giddy heights of page 1 in google searches and that's where you need to be if you want new customers. 

        Planning, planning, planning

        If...

        Step 9 Support + Maintenance

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 9 Support

        Even although we've published & your site has gone live we're not finished yet. Your site needs regular attention. We take a monthly support fee to cover updates to the CMS which we’ll do behind the scenes to make sure you’re site performs at it’s best. 

        If you have any problems whether technical or maintenance just ping us an email and we'll be there to help. 

        Step 8 Launch

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 8 Launch

        Everything is in place so we're ready to launch i.e. we're ready to publish. We repoint the site from our server to yours. So your site is live at your domain name. You can tell friends, family, business associates and start to build your rankings. Strangers will begin to find your site through the search engines.

        We’ll train you on how to use the Content Management System. This lets you edit the text and images yourself. You'll be able to adjust your keywords and meta data to make sure your site is performing well in search engines. You can also keep an eye on how many hits your site is getting. The blog function of your new site will help drive traffic so remember to blog regularly.

        Step 7 Hosting + email

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 7 Hosting

        Once you’re happy with how it looks on our server we will need your login details for your domain name for this as well as your final payment.

        We will also set up your email addresses. Different members of your organisation can have their own email addresses and login details for the CMS dashboard and you will have access to this once we've trained you.

        Step 5 Implementation

        Posted by: Jennifer Rutherford on 14/11/2016

        Design process Step 5 Implementation

        We spend a considerable amount of time behind the scenes developing your site to look how we've said it will look and function how we've said it will function. There's a lot of tricky coding and database work here. Sometimes it plays ball other times it doesn't but it never gets the better of us. 

        The sooner we have all your text and images the better but at this point we definitely need them. Now we start to add them to your site. We tweak each page to make sure it looks great & reads well.

        It may take a while for the magic to happen behind the scenes but feel free to ask us for an update any time. It's easiest if we don't show you too often at this stage though as it can cause extra problems. 

        ...

        Step 4 Design

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 4 Design

        So now we've agreed the basic structure it's time to start "dressing it".

        We start with the most basic element of your brand, the logo. We present you with some logo suggestions usually 3 - 4 ideas. You can mix & match from the bits you like if you wish but we only go ahead with one logo. That one logo can be tweaked a bit to make it perfect. 

        From there we develop a look for your website. We work on the colour palette, the fonts, photographs and graphical elements.

        You get a static mockup of a page or two of your site. It's helpful to have at least some of your text at this point. We take your feedback on board and tweak the static mockup. We need to remember to be mindful that the static...

        Step 3 Wire framing

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 3 Wire Framing

        We've probably already discussed what pages your site will need and a site map showing those pages will form part of our proposal. Pages can be added at any point during the process but beware adding too many at a later date can affect the effectiveness of your tidy well thought out site. 

        We'll check again that the structure we proposed is the one you want. This may have changed as you've written text. Design may also influence your page structure but it's a good idea to have a structure in mind so that the site stays cohesive.

        We'd recommend no more than 6 main menu pages. And no more than 6 levels in the drop downs although there's no harm in a third drop down level. Remember to think about how you as a user would approach...

        Step 2 Content Research

        Posted by: Jennifer Rutherford on 14/11/2016

        Design Process Step 2 Content Research

        We've already had a chat and made a proposal for your website. If you agree with our suggestions you ask us to get started by paying the deposit.

        Next we need to know your business name to start creating your brand. When deciding your business name it's also a good idea to buy any domain names you want. We'll need to know this too.

        You will need to decide whether you are going to write the text for your website or whether you want someone else to do it for you. We can recommend a copywriter who can help either by writing all your content or by editing what you’ve written to make it sound great on your site.

        If you are going to be providing your own photographs or images then we will need to know and have...

        Step 1 A chat

        Posted by: Jennifer Rutherford on 14/11/2016

         Design Process Step 1 Chat

        The process always begins with a chat with us. You tell us about you, your business, your clients and we ask you a lot of questions.

        We then go away and think about everything you've told us. Using that information we prepare a proposal detailing all the things we think you need and what we can for you.

        This isn't set in stone & at this point is very much up for discussion. Read it very carefully before you agree because this forms the basis of the contract between us.

         

        Website design + development process

        Posted by: Jennifer Rutherford on 14/11/2016

        Glyph Kreativ design process illustration

        Designing and developing your website is a daunting prospect for any business new or established.  Who will host it? What will it look like? What is it going to say? Where do you start? There's an awful lot to think about.

        To get the best from your website takes time and effort. We're here to help you. Over the next few weeks we're going to take you through our process for designing and developing a website from scratch. We'll cover what we do and what we need from you to be able to do it.

        We'll go through it in 9 separate stages from the initial chat through designing a good looking site right through to launching a fabulous site for all to see. And of course it doesn't even end there as we continue to provide support to...

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