Logo and branding
After many years working for large organisations our client wanted to use her expertise in forensic accountancy to consult with large accountancy firms and lawyers.
We provided a smart looking logo based on the pie chart. For appeal to lawyers and accountants we used a more traditional serif font.
The tagline for the business “a service tailored to you” brought to mind clothes tailoring which fitted with her market, lawyers and accountants being well known for their sharp suits. To differentiate between the different target markets for the business we used photographs of different suits to represent them i.e. pinstripes for the lawyers.
The logo along with a simple graphic based on the pie chart gave a simple feel to the business stationery. And the photographs of suits made for an interesting website and printed leaflet.
The website is responsive and looks just as good on a phone or tablet as on a big computer screen.
We helped with the SEO and as a result the site is performing really well, being top or among the top three for its main key phrases.
Through our CMS the owner of the site can now easily update and maintain the site as well as keep an eye on statistics to see how well the site is doing and also manage on going SEO updates.